In order to attract bigger commercial clients, Premise needed to drastically grow it’s global network of data contributors, especially in the US. Unfortunately, the number of weekly active users had essentially stalled out.
Cross functional workshops resulted in a wealth of ideas for increasing network size. We always start with design values, so the design team clustered the ideas then voted for what we believed most aligned with our design values: 1) Inspirational and 2) Easy.
We focused on the two highest voted clusters: targeting and diversified rewards. A user story was written containing ideas from each of those clusters. Adit, one of our contributor personas, was chosen to be the main character of the story.
We chose trip planner because Adit uses Premise on his morning commute and needs to find tasks along his route.
We chose diversifying rewards with crypto and micro stocks because Adit is tech/crypto savvy and financially motivated.
While Trip Planner wasn’t immediately put on the roadmap, elements from it made their way into production. For example: store logos on task cards. A/B testing revealed tasks with store logos had a higher submission rate, so we added the top logos to our design system.
Diversifying rewards was quickly seen as a solution to our contributor’s biggest pain point: unreliable reward payments. If we could reward contributors in more trustworthy ways than money transfer, we could help alleviate that issue.
Many of our data contributors lived in countries with unstable currencies or had limited access to banking. Leadership believed crypto could help improve those contributors’ financial situation. With leadership’s support, we designed a high volume of iterations exploring crypto as a new reward type.
A handful of these iterations were brought to design critique. Full prototypes were created of the two options identified as most viable in critique. Those prototypes were put through a combination of usability and preference testing. The credit card inspired option won out and was moved on to production.
